WEBSITE DESIGN
The first website appeared in 1990 and almost 30 years later, most companies, associations and businesses have their own showcase site. Websites have become the leading communication vector. Easy to access and interactive, websites offer a wide range of services ready to use for users.
Hence, the wide-spread adoption of the Internet in daily use means that the consumers’ behaviors have been disrupted, and that purchasing products and services involves research, awareness or even online advertising.
InfoStyle’s first mission consists in providing you with the best advice so that our business proposition matches your needs at most, while staying in line with your budget.
CHOOSING A PROFESSIONAL FOR THE CREATION OF YOUR WEBSITE
Your needs will vary greatly according to:
- the objectives to be fulfilled by your website
- the target group you wish to address
- the professionalism and quality of the graphics
- the desired features
- the services you want to offer to your visitors
- the volume and quality of the content
- the ease with which visitors find you through search engines (natural and paid search engine optimization)
- the technical performances of the website itself
- the desired graphics rendering: adaptation of an existing model, creation of a tailor-made graphic charter, responsive display (adjusting to the different screen sizes of computers, tablets, smartphones)
- the technical base: choice of technologies (FrameWork, CMS, database, servers…)
- marketing: search engine optimization and competition audit, drafting the content, optimizing the website…
SHOWCASE SITE
Primary objective: communication.
The showcase site is a website representing a collection of contents to customers and offers the following features:
- an administrator access to modify content
- information pages
- a contact form
- presentation pages of the company’s activity
Examples of showcase sites:
- Classic showcase site of approximately ten pages: it helps you talk about your missions and services, present your companies and enable customers to contact you
- Blog: included or not in a showcase site, allows regular communication on a theme to supply news, present the life of the company and provide customers with advice… The blog is not limited in size, it is extensive. The blog can also become the company’s newspaper, magazine or any potential broadcasting medium
- Corporate showcase site : from approximately fifty to several hundred pages, it generally includes numerous pages of content, in order to describe services or products to customers. It can also contain company presentation pages, a blog to boost communication, supply news, put its expertise forth, additional services for visitors, a customer space, reserved content, a directory, an agenda or online appointment booking.
- The microsite or “one page” website: to quickly present your services on one page, with the important information. Ideal for small budgets
Different options can be added to the website, in the form of specific development or CMS plug-in integration:
- discussion board
- chat
- secured member access
- sending the newsletter
- picture slider
- …
E-COMMERCE SITE
This type of website allows you to display and sell online:
- your dematerialized products and services: your products are dematerialized when they can be sold online. It can include e-books, service tickets, documents or any type of Web file. It can also include hourly or flat fee services, with or without reservation…
- your physical products: to sell physical products online, another dimension must be added to the creation of your e-commerce site: the logistics dimension
An e-commerce site generally includes the features of a showcase site, to which are added:
- product pages
- shopping cart management
- customer account
- secured payment
- order management
- shipment and carrier management
- specific options if needed
